Perfume – Love the World

by 1337rice on August 2, 2008 · 10 comments · AddThis

Love the World
Perfume promoting Love the World
Artist: Perfume
Product Code: TKCA-73330/5
Release Date: 2008.07.09
Genre: Technopop
Highest Ranking: #1
Label: Tokuma Japan Communications
Format: CD, CD+DVD
Limited Edition: CD+DVD version

After releasing their #1 album GAME in April, Perfume comes back with a record-breaking #1 technopop single. Selling over 80,000 in the first week, which brings up the estimated total sales of this single to 104,470 in 4 weeks of time.

The high sales clearly prove their uniqueness in the technopop genre. Capsule’s Nakata Yasutaka, the person behind the collaboration of MEG and Suzuki Ami’s songs (well, only for some songs in Suzuki Ami’s case), neither of those two artists showed this kind of success, especially this “sudden” burst of success. Two main things that Suzuki and MEG could not have done: 3 person group and the cuteness added to the songs. Suzuki and MEG’s songs are more synthesizers than singing (although I rarely listened to MEG, I could be wrong.)


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1. Love the World

Cute and catchy, those are the words that can describe this song. It’s so addicting, whenever I listen to it, it’s hard to stop. Especially the choreography, it adds a twist to their song. Sometimes, I think of Perfume as a techno version of Morning Musume (in a smaller scale of course). This song is similar to Secret Secret and that is why it was so successful.

The video was from their live performance at HEY!x3. It’s from a high definition video, so it may take some time to load.

Rating: ★★★★★


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2. edge

There are two versions in this single. The normal length one, and the extended one. I didn’t feel that there was a real significant difference between the two, so I decided to just look at the original one.
Now this song brings out more techno, with synthesizers going wild. It almost reminds me of my third favourite song Electro World. Although I don’t recommend you listening to this song more than 2 – 3 times, (it will give you a headache if this is your first time) it brings out the more techno side of Perfume and I really like this song.

Rating: ★★★★★



I just can’t wait for the next single or album (I really want to hit myself for not buying their GAME limited edition album, it’s out of print now). I didn’t really listen to techno at first. In fact, I started to listen to them when they came out with the Polyrhythm single. Their success just surprises me, especially in this single. It deserves to be #1 on the chart, and I am sure that other technopop artists are happy to hear that this group is able to prove that Japan still has a craze for technopop. Perfume set the standard in Polyrhythm and it continues to do so with Love the World.

Overall Rating: ★★★★★


CD+DVD (First Press)

CD only

CD Tracklist

  1. Love the World
  2. edge
  3. Love the World -original instrumental-
  4. edge -extended mix-

Purchase this item: YesAsia US | YesAsia Global

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About the author

1337rice was formerly active as a moderator for Channel-Ai and Nigihana. Currently busy with school work; he devotes most of his free time towards listening to music, meddling around with photography, and gaming. His favourite artists include AKB48, Nishino Kana, and Hilcrhyme.

{ 1 trackback }

[Blogs] Channel-Ai gives love the world a 5 out of 5 | International Wota UNITED STATES
August 5, 2008 at 10:34 pm

{ 9 comments… read them below or add one }

Timberland Pas Cher November 20, 2011 at 11:27 am

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Erika UNITED STATES September 11, 2008 at 3:13 pm

My God…”Love the world” is sooooooo addictive, I love it :)
and I love you for bringing a new Jpop group into my library <3


Frankie ITALY September 10, 2008 at 7:02 am

” I don’t recommend you listening to this song more than 2 – 3 times, (it will give you a headache if this is your first time) it brings out the more techno”

I quote Johpan ^_^ Techno?!

Nakata Yasutaka created Capsule (the 3 girls just dance and sing)…


johpan CANADA August 5, 2008 at 10:20 pm

whoops. forgot to mention…

because the extended mix is made for mixing purposes, there is usually none or minimal changes between the original. a few changes I noticed is that you get the chorus instrumental at 3:01 for 32 beats, and just extended sequences between verses and choruses, etc.

that is all XD.


johpan CANADA August 5, 2008 at 10:14 pm

Just a little note about the extended mixes in general:

They’re useful in mixing due to extended beat sequences and more measures of instrumentals makes it easier to layer other vocals on for a seamless transition.

Or at least that’s what I use them for.

Either way, nice review… except for telling people to listen to edge only 2-3 times :P
For electronic music fans, this is just perfect.

I don’t recommend you listen to any hardstyle, drum and bass, or terror/speed/lolicore any time soon ;)


DJAeon August 4, 2008 at 8:55 pm

Well it escaped my attention! It seems eyn and sljinu are cracking down on unpublished articles.


1337rice August 3, 2008 at 11:22 pm

I actually started this about half a month ago…but I just got lazy over the summer and kinda postponed it until I started to think that I would get yelled at if I kept the files uploaded without publishing it


DJAeon August 3, 2008 at 4:58 pm

I coudnt beleive perfume was the first techno-pop group to hold the #1 spot on oricon in more than a decade!

Love the world is really enjoyable, using a slighly retro 80’s beat and perfumes signature catchiness. The synth is very light and catchy, with fun blips and bops reminicent of Linear Motor Girl.

Edge seems sad, in contrast to the A-side. With harder beats similar to GAME, it’s quite agressive. Both extended and orignal mixes are quite catchy.

You beat me to the punch on this one rice, but I’ll gel the next single. :P


Paco UNITED STATES August 3, 2008 at 1:43 am

I already loved the song and enjoyed your review. Thanks for posting the video of the live performance. It was fun to see it.


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